One of the biggest challenges for business owners and marketers is putting their analytics data to good use. Analytics tools have become more powerful, but according to Content Marketing Institute, … Continue Reading
Consumers seek immediately accessible information, and that often means they’re looking for it on their smartphones. Thanks to GPS, consumers don’t have to type in their city or region to … Continue Reading
Unless you have lots of money, you’re probably picky about where you spend your advertising dollars. Three popular online advertising programs are Google AdWords, Bing Ads and Facebook Ads. Figuring … Continue Reading
Hey, we all make SEO mistakes. Sometimes we get overly enthusiastic and post an article that’s so keyword heavy it no longer uses proper sentences. Or we link to fantastic … Continue Reading
People looking to increase their online presence have been urged to pay attention to their SEO and SEM practices. Entire industries have sprung up around offering clients web optimization services … Continue Reading
With the prevalence of social media, it’s easy to forget that you can still promote your business in the local media and that local media remains a powerful way to … Continue Reading
Google suggests that up to 94% of consumers go online to get information before making a purchase. And why not? The internet provides customers with quick, easy access to valuable … Continue Reading