Competitive Edge: 6 Ways to Build Your Franchise’s Online Presence
Let’s face it, the standard ways of online marketing (like a basic website) won’t cut it in today’s world alone. Sure, one of the benefits of being a franchisee is … Continue Reading
Quick List: 10 Things That Should Be in Every Business Listing
You understand the value of having verified online business listings, so you’ve gone ahead and claimed your profile. (If someone else has already snagged your account, check out our article … Continue Reading
5 Simple Tips for Effective Lead Outreach
You’ve determined your target audience and you’re exploring different channels to find new leads. But you won’t make a sale if you don’t engage in effective outreach. Here are five … Continue Reading
Tips for Lead Generation: How to Find a Qualified Lead
It’s happened to even the best of us. A prospective customer comes to you and you spend quite a bit of time assembling a proposal, or creating a custom offering … Continue Reading
Marketing Automation Strategies for Local Businesses
We know nothing is ever fully automated—not unless you’re hiring robots to do your work for you—but wouldn’t it be nice to have some aspects of your marketing strategy handled … Continue Reading
7 Tips for Writing Better Social Media Posts
Building a brand presence online is crucial: 43% of customers regularly purchase from companies they follow on Twitter. So, as informal as social media is, if you’re not writing posts … Continue Reading
Social Media Scheduling: The Best Times to Post on Twitter, Facebook, Instagram and LinkedIn
When should I post to Facebook? And what about Twitter? Are four tweets per day too much or too little? We understand these questions because we ask them, too, when planning Connectivity’s … Continue Reading
4 Hyperlocal Marketing Strategies for 2016
Whether you operate a small business or manage a franchise, you’ll find that the customers who are closest to you are the easiest to reach. That’s because more and more … Continue Reading
Website Optimization: How to Improve Your Medical Clinic’s Search Rankings
When it comes to finding a medical clinic, more and more patients are going online. Even as of 2012, Google reported that 77% of patients used search engines before making … Continue Reading
Medical Practices: 3 Tips for Creating a Service Patients Trust
Developing trust with patients begins online before they come into your office. According to Google’s digital wellness study, 77% of patients conduct an online search before booking an appointment, 50% … Continue Reading
Key Takeaways: “The Right Ways to Use Analytics for Local Businesses”
We’ve been publishing content this month about Google Analytics and how to apply it (and other non-Google tools) to websites. Our amazing blog experts have taught us a thing or two. Yesterday’s … Continue Reading
You’re Invited to a Webinar: “The Right Ways to Use Analytics for Local Businesses”
What: “The Right Ways to Use Analytics for Local Businesses” Webinar with Carlin Leung, a Strategic Analyst and Google Analytics expert at Quiet.ly and Connectivity Content Marketing Manager Josh Ades. … Continue Reading
How Changes in iOS 9 Will Change How People Find You Online
Another year, another iOS update. This time it’s changes in iOS 9. While the change won’t necessarily revolutionize how your small business advertises—at least not yet—Google recently announced that mobile … Continue Reading
Promotion vs. Advertising : What You Need to Know
If you use the words advertising and promotion interchangeably, you’re not alone. Many people think they’re exactly the same thing. But while there are similarities between them—both fall under the … Continue Reading
Battle of the Small Businesses: Differentiating from Local Competition
While no two businesses are identical, setting yours apart from all the others can be a challenge, especially if you’re in an industry where small business competition is aplenty. But … Continue Reading