Digital marketing is increasingly important for brick-and-mortar businesses, but it can be tricky to track how a customer goes from an online search to making an in-store purchase. To simplify this process (and hopefully eliminate some stress), we created Connectivity’s Ebook on Google Analytics for Brick-and-Mortar Businesses. Add it to your marketing library now.
Demonstrate ROI of Digital Marketing for Local Businesses
Most marketers know that websites should be organized to focus on specific goals, such as booking appointments, quick contact information or signing up for a mailing list. When smart marketers combine great website goals with Google Analytics, the resulting data empowers them to show a buyer’s journey from an online search, to the business’s website and then ultimately to making a purchase in one of the brick-and-mortar locations.
Our new ebook features steps for using Google Analytics to learn:
- How many people visit your website
- What links website visitors click
- What content attracts the most attention
- What websites send traffic to your website
From setting up Google Analytics for first-time users to more advanced strategies such as how to track local search analytics (page 6), our ebook is a free, easy download on the path toward better digital marketing.
As a quick reminder, Google Analytics is a super powerful platform for all websites, but this ebook is designed specifically for brick-and-mortar businesses. Download the Guide today.
PS Don’t miss 6 Google Analytics features that will change the way you run your website! (Page 9).