Marketing Intern Michelle Carpio was originally hired to do something a little outside of the norm: her first assignment was accepting packages at Connectivity’s new offices in Burbank.
Michelle was a typical college student, attending classes and holding down several jobs. A temp agency hooked her up with the package babysitting job, and Michelle would sit in the empty Connectivity reception area, accepting shipments of furniture, office supplies and whatever else the soon-to-be-filled offices needed.
A chance meeting one late afternoon with VP of Marketing Alex Vaccaro (who was touring the new space) developed into a summer internship. Within days, Michelle jumped into the world of digital marketing.
Over the past year, in between attending classes, Michelle has organized trade shows, learned how to write, post and monitor social media sites, ordered Connectivity marketing “schwag,” sent welcome kits to new clients and coordinated endless projects and tasks that thrived under her diligent attention.
Trade shows were Michelle’s first entry into the busy world of start-up marketing. Her responsibilities included researching which tradeshows to attend; coordinating travel and materials shipments; buying marketing products from vendors; and organizing any special situations such as speaking opportunities.
“It took a little bit of getting used to,” she said. “I didn’t realize how much work went into attending a trade show. But once everything is set, you feel really good about the job you accomplished.”
This month, Michelle leaves Connectivity for exciting new opportunities: she’s transferring to the University of California at Santa Barbara. It’s a big move for this native Los Angelean. She’ll live with her best friend and major in Communications. Favorite pups Jack and Shakespeare will have to stay behind with her parents.
Looking back at her time with Connectivity, Michelle is grateful and says she learned a lot about digital marketing. “It’s been eye-opening to see how many opportunities to connect come from social media.” From taking pictures of food trucks and posting to Facebook to monitoring our Twitter feed, Michelle says she will take so many lessons with her as she leaves the Connectivity family.
Visit us soon, Michelle! You will be missed.
Jennifer is a Content Strategist for Connectivity.