What: Webinar with Joe Lazure, Vice President, Bulk Update – Listing Management Solutions for Infogroup and Josh Ades, Connectivity Content Marketing Manager
Why: Because simply hanging out a “We’re Open!” sign won’t bring customers in the door. Working with a data aggregator is important if you want people to show up at your brick and mortar location.
When: Wednesday, Aug. 19, 2015
Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 p.m. EST
Sign Up: Let us know you’re coming!
Experienced business owners know it takes more than turning on the lights and unlocking the door each morning to attract customers. It’s a fact that local businesses face all sorts of digital marketing challenges that e-commerce businesses do not. Beyond building brand awareness and keeping in touch with customers, you have to get people to actually show up in your store—which isn’t as simple as people think! Making sure your store information (such as name, address and phone number) is accurate and optimized is vital.
Join us at our webinar where we’ll partner with online listings expert Joe Lazure from Infogroup to discuss why data aggregators matter for local marketing. He’ll share valuable information such as:
- What aggregators are and how they are valuable
- How to be sure your data gets published
- Common misconceptions about aggregators and data accuracy
- Building a game plan to optimize your online presence
The webinar will include time for live questions. Plan to join us and learn how to utilize data aggregators to your business’s advantage.
About Joe Lazure, Vice President, Bulk Update – Listing Management Solutions for Infogroup
Joe Lazure is a senior member of the Infogroup Data Licensing sales team whose responsibilities include managing the Bulk Update “listings management” client-reseller relationships and developing new, strategic partnerships. Joe’s tenure with Infogroup spans 16 years – the last 7 of which have been focused on working with leading companies in SEO, SEM, CRM and Major Brands looking to manage how their listings appear in Search, Navigation and Mobile.
Prior to his role in the Data Licensing division, Joe held a variety of enterprise sales and sales management positions within Infogroup from 1997 thru 2002, with a few national sales stops at GiftCertificates.com and Fun Express (Oriental Trading) from 2002 thru 2007 before heading back home.
Joe holds a Business degree from University of Omaha, Nebraska, with a minor in computers. During that time, he also held positions of President, Sports and Social Chairman at Tau Kappa Epsilon. Joe is also a Miller Heiman Alum and currently part of a Development Committee for a local radio station (KVSS).
Alex is Connectivity’s VP of Marketing.