The Computer in Your Pocket Matters More Than You Think

That mobile phone on the desk? The tablet sitting beside you on the couch? Those devices have a hold on us—and we’re not talking about the latest angry avian or crushing candy game.

Those devices tell millions of people, each minute, where to drive, where to eat and what to buy. It’s important that your online business or enterprise listing is correct and accurate.

We like to say at Connectivity that having a correct business listing is a basic business foundation. It’s a solid place to start when a business or enterprise wants to dive into SEO and local search strategies. It’s pretty astounding the number of places your business or enterprise will show up on the web…and even more surprising is how many times the information will be wrong.

Real dollars are at stake. The prevalence of mobile devices means the majority of consumers are using them to search for information on local businesses. A recent study* discovered that four out of five smartphone owners use their phones and tablets for this purpose. When these searches happen, money exchanges hands. In fact, 75 percent of the mobile searches in the study resulted in a customer walking into the business location.

“Everything about your online listing is important,” says Connectivity CEO Matt Booth. “Customers are clicking, scrolling and tapping their way to your business. But they won’t be able to find it if crucial information is lacking.”

Connectivity monitors hundreds of local sites and major search engines to deliver accurate business listing information in an easy-to-access dashboard. And if the information is incorrect— we have the tools to fix it. Please contact Connectivity and let us know how we can help your business or agency improve your vital online listings.

Olga is a Senior Manager in Sales and Marketing Operations at Connectivity.

*Source: 2014 Neustar Localeze/15miles Local Search Study