Holiday shopping, are you kidding?

We’re totally serious. It’s time to think about holiday social media strategy for your local business. Today, we’re talking Facebook.

A new study from G/O, Gannett’s digital marketing arm, shows younger shoppers place a premium on the reviews for local businesses they find on Facebook. Eighty percent of the shoppers in the study checked online reviews before heading to a physical store, and Facebook was their top social media choice (68%).

What this means for your business is that with the year’s major shopping season bearing down on us, it’s smart to do a little holiday social media planning. Here are some tips for sprucing up your Facebook business page before the sleigh bells ring:

Olga is a Senior Manager in Sales and Marketing Operations at Connectivity.