How to Use Google Location Reports to Better Track Your Audience
The Google Analytics Reporting tab hosts a wide array of options for gaining insight into how a website, or a specific campaign, is doing. By geotargeting traffic using Location reports, it’s possible to really refine the data imported for analysis. I showed you how to access and set up local reports earlier this month, but […]
Google Maps Update and Why It’s SO Important
Everyone who has ever needed to stop and get gas while driving from location A to B and could not search for a gas station without losing their original destination, rejoice and raise your glass in celebration! Google announced this week that it will be pushing out an update to Google Maps that will allow […]
Improving Your Local SEO Campaigns with Google Analytics
Google Analytics, when paired with Google’s Webmaster Tools, has some powerful reports that allow site owners to view the effectiveness of any marketing campaign. I’ve already shown you how to sign up for Google Analytics and register it with Google My Business to localize data collection. Next it’s time to integrate Webmaster Tools with Analytics. […]
Free Analytics Tools for Local Business Owners
As a local business owner, you can make your website work for you as a revenue-driving marketing asset, or you can let it sit there. Free analytics tools like the top options listed below will help you track performance to make sure your website and your social media profiles all work effectively. First is a […]
6 Google Analytics Features That Will Change How You Run Your Site
Previously, we’ve tackled some of the basic Google Analytics metrics worth tracking. Now, it’s time to dive a bit deeper into some of its features that will help power your site and ensure you’re getting all the important information you require. As a web analytics service, Google Analytics provides insights about your business, marketing efforts and […]
[Download] New Connectivity Guide to Online Listings
Online business listings are a cornerstone of any marketing strategy. Get the latest and best info from our new marketing resource: Connectivity’s Complete Guide to Online Listings. Add it to your marketing library now. Listings Are Humble, Powerful Workhorses Accurate online listings are always working on your behalf. By claiming your listings on directories and ensuring the information […]
What Factors into How a Local Business Is Ranking in Search Results?
Let’s say you own a downtown computer repair shop. While sitting inside your shop, your SEO curiosity is piqued, so you Google the phrase “computer repair specialist” on your smartphone. Your business shows up 3rd in the results. Sweet, right? But later at home, 20 miles from the shop, you use your PC to Google […]
Updated: Does Duplicate Content Matter for SEO?
Update: After publishing this blog, Josh, our Content Marketing Manager, received an email from a contact, Chase, at NewsCred with a different perspective on duplicate content. We looked into some information he shared and included it below the original post. Update 2: Following our first update, the original writer of this post, Kayla, followed up […]
Key Takeaways from “ROI of Listings and Reviews” Webinar
There are listings and reviews, but where’s the ROI? That was the subject of today’s webinar with our presenters Kemal Demirhisar, Solutions Engineer at Connectivity, and Josh Ades, Connectivity Content Marketing Manager. Below are some key takeaways from our webinar conversation (which included a Connectivity product tour as well!). Also check out the SlideShare presentation […]
Is Your Advertising Paying Off? 7 KPIs for Local Business
You’ve paid for advertising, but you can’t tell if it’s working. Perhaps the increase in umbrellas sold is because of an ad you ran, or maybe it’s just because of the recent rainfall. If you’re going to spend money on advertising, you need to keep track of your key performance indicators (KPIs) to see if […]
New Partnership with MapQuest
If you’ve been a Connectivity customer or one of our blog readers for a while (THANKS!), you know all about the power of controlling online business listings. It makes it easier to be found by your customers and connect with them. (If you want to learn more about SEO, listings and reviews, here’s a webinar […]
From CTR to CPM: 16 Digital Marketing Terms You Need to Know
Every industry has its own jargon that insiders (and few others) understand, and digital marketing is no different. A digital marketing strategy is important to help spread the word about your local business, but with all the different terms, acronyms and phrases used, trying to understand what’s being said can be like reading cooking instructions […]
7 SEO Mistakes You Need to Avoid
Hey, we all make SEO mistakes. Sometimes we get overly enthusiastic and post an article that’s so keyword heavy it no longer uses proper sentences. Or we link to fantastic articles we love, but forget to check periodically to make sure the links still work. These mistakes might seem small, but they affect your credibility—and […]
SEO vs. SEM: What’s the Difference?
People looking to increase their online presence have been urged to pay attention to their SEO and SEM practices. Entire industries have sprung up around offering clients web optimization services to increase their audience. But for many people, SEO and SEM are vague concepts that have little relation to getting customers in the door of […]
You’re Invited to a Webinar: “How Data Aggregators Bring More Customers to Local Businesses”
What: Webinar with Joe Lazure, Vice President, Bulk Update – Listing Management Solutions for Infogroup and Josh Ades, Connectivity Content Marketing Manager Why: Because simply hanging out a “We’re Open!” sign won’t bring customers in the door. Working with a data aggregator is important if you want people to show up at your brick and […]
