Reviews Webinar: Key Takeaways
We dove deep into online review strategies yesterday at the Connectivity Get More Online Reviews for Your Business without Breaking the Rules webinar. There’s a lot of strong feelings around online reviews, and for good reason. Many businesses struggle with ho-hum 2.5-star reviews and confusion about whether paying for advertising is worth it or not. […]
5 Tips for Crafting the Perfect About Us Page for Your Business
5 Tips for Crafting the Perfect About Us Page for Your Business Great copy has been on our minds because we just spiffed up the Connectivity website. Before we launched the new website, we put in a good bit of time mulling over the wide-open opportunities for our new About Us page. Our current About […]
Google Deadline Looms: Is Your Site Mobile Friendly?
If you’ve always wanted to enhance your website to make it mobile friendly, we suggest moving that task to the top of your to-do list. That’s because Google announced recently that it will place greater emphasis on mobile-friendliness as a ranking signal in search starting April 21, 2015. Google’s not pulling any punches about what […]
Claim Those Listings! Google’s New AdWords Policy Will Verify Phone Numbers
Now there’s one more reason to claim online business listings. AdWords has recently announced they will require verification of ownership for all call extension and location extension phone numbers. Call extensions and location extensions that do not meet this policy will be disapproved. This is just one more example of why it’s smart for local […]
Matt Booth at Local Data Summit: How Big Data Is Transforming Small Business
Connectivity CEO Matt Booth was a panelist at Street Fight’s Local Data Summit in Denver earlier in March, along with Anke Heckhoff, vice president of channel partnerships at Closely and Greg Goldfarb, CEO of Flint. The panelists discussed how their technology products helped small and medium-sized businesses use their own data to drive business decisions. […]
Your Best Conference Ever
We just wrapped up attending the 2015 Restaurant Leadership Conference in Phoenix, AZ yesterday. It was a successful trip for Connectivity and included fantastic speakers and busy networking with the restaurant industry’s most innovative thinkers. We attend a good number of conferences and trade shows each year and this got us thinking: what makes a great […]
Removing Duplicate Listings: Clean It Up
During our SEO webinar last week, the subject of removing duplicate business listings came up. We promised to dive a little deeper and report back with a blog post. Dear Reader, this one’s for you. There are a lot of reasons duplicate listings appear for businesses. Sometimes, data sources will have incorrect information that keeps […]
SEO Webinar: Watch and Download Here
If you couldn’t attend the Connectivity/Volume Nine SEO webinar this week, we have you covered. First, you can catch a recording of the webinar here. And we’ve also posted the slides from the presentation on SlideShare, so you can have your webinar cake and eat it, too: Finally, if you need more webinar vibes, […]
SEO Webinar: Key Takeaways
We had a blast at the Connectivity/Volume Nine webinar yesterday. It seems like SEO is a topic that attracts everyone from beginners to more seasoned search engine pros. Luckily, there was a lot of good SEO best practices and tips anyone can use. Allison Nuanes, Volume Nine’s Director of Off-Site Promotions, was our guest presenter. […]
Correct Enterprise Listings Lead to Great SEO
Any enterprise marketer can tell you: multiple locations are an indicator of a growing business but often a hot, soupy mess on the web. From wrong phone numbers to incorrect websites to defunct stores, the thousands of listings where your enterprise business can appear online often contain hundreds of errors (if not thousands). And since […]
When Google Reveals Your Brand’s Dark Past
We’ve all Googled our own names from time to time, looking to see what the mighty search engines have to say about our online reputation. But have you ever examined the search results for your business or brand? If you are managing marketing, social media, content or SEO for an enterprise business, we hope you’ve […]
How Do I Delete Bad Online Reviews?
Your business received a scathing review on Yelp. Or Facebook Reviews. Or Angie’s List. It’s inaccurate, exaggerated or just a simple misunderstanding. Is it possible to delete the review? In most cases, it’s not going to happen. (If you believe the review to be fraudulent or it concerns a product you don’t sell or a […]
Facebook Reviews Gain Ground on Yelp and Google
It’s a fact that local or enterprise businesses ignore online reviews at their peril. From haircuts to teeth cleanings to trendy cocktails, consumers freely give their opinions online about their everyday experiences. Online reviews are a never-ending stream arriving on a smartphone near you, complete with stars (one to five!), angry rants and glowing praises. […]
Every Day Is Valentine’s Day: Four Ways to Show Your Customers the Love
While Valentine’s Day conjures up thoughts of chocolates, roses and impossible dinner reservations, there’s another way of thinking about the holiday that you may have not considered. We suggest treating your customers like they’re a special Valentine. Below are four ways to take the magic of February 14th and turn it toward the people who […]
5 Do-This-Now Content Marketing Strategies for Enterprise
Sitting on the content throne is a pretty sweet place to be. After all, we content marketing folks have been crowned “king” and “queen” for years now. But there’s truth to the worn-out cliches about content being “king” (or queen!) because in the end, content marketing is the only marketing that customers return to again […]
