Why Your Franchise Should Consider Thought Leadership as a Marketing Tactic
“Thought leadership” is the new term for expertise. Customers and clients see your organization as innovative and forward thinking, and they turn to you when they have important questions. According to a LinkedIn survey, 50% of B2B respondents saw thought leadership as a primary goal of content marketing. It’s also one effective way to stand […]
New Integration: Connectivity and RingCentral
We’re pleased to announce the new integration of Connectivity’s customer intelligence platform with RingCentral’s cloud communications solution. This new integration allows RingCentral customers to build a customer list from existing phone records that can be used to create smart marketing campaigns. Most businesses don’t do anything with an important source of data: phone calls. Every […]
Property Management Tips: 4 Ways to Keep Your Tenants Happy
If property managers and tenants had a Facebook relationship status, it would probably be “it’s complicated.” Different needs and priorities can make this relationship a tricky one. Nonetheless, there are some easy steps you can follow to ensure amicability between you and your residents. After all, happy tenants are tenants who stay. Set Defined Hours […]
Property Management Reviews: 4 Ways to Encourage Tenants to Leave Positive Feedback
Good reviews are great for a company—they serve as free promotion and validation that the organization is doing something right. A 2013 marketing survey found that 88% of respondents made their buying decisions based on online reviews, so having satisfied customers share positive feedback online is crucial to the growth of your company. This applies […]
5 Tips for Responding to Reviews for Property Managers
Online ratings and reviews are a massive beast in the apartment industry, and every Property Manager has perused a review from “anonymous” that sound like below: “The maintenance guy entered my apartment without notice, got scared by my 6 pound Chihuahua and then locked himself in my room.” “If you had a choice of living […]
Properly Managed Property Management: Communicate Better with Your Tenants Automatically
During my 13 years living in Southern California, I have lived in 17 different properties. Don’t judge me; I like new experiences. During these 13 years of moving chaos, I had all sorts of experiences with property management. Whether it’s moving in, moving out, trying to leave before my lease is up, maintenance requests or […]
Facebook for Property Managers: 4 Ways to Connect with Your Tenants
Facebook can be a valuable marketing tool for property management companies—both in bringing in new tenants and creating a community for existing tenants. According to Neighbourhood Buzz, 48% of people ages 18–34 years old check Facebook when they wake up, and individuals over 35 make up more than 30% of the platform's users. Here are […]
Announcing Customer Insights and Much (Much) More
Our team put in a lot of hard work and extra hours to get new products and features built over the past few months. The biggest launch is our new Customer Insights product, which we just announced today. About Customer Insights Customer Insights gives businesses detailed customer profiles that help them understand their primary customer […]
Is Tweeting Part of the Hippocratic Oath?
Paging all doctors. It must be frustrating to deal with patients who have no problem pulling their car into a mechanic and saying, “The thingy is making a wonky sound. Know what I mean?” But when they go to the doctor, they show up loaded with information about likely prognosis and what treatment they need. […]
Social Media for Doctors: 4 Tips for Patient Confidentiality
Although it was once thought of as a fad, social media is here to stay. According to the National Small Business Association, more than 70% of small business owners have a social media account for their business. But social media creates a unique complication for medical practitioners: how to engage patients without sacrificing confidentiality. As […]
New Partnership: Connectivity and CityGrid
Connectivity is pleased to announce a new data syndication partnership with CityGrid Media that integrates our customers’ business listings data directly into the Citysearch and Insider Pages networks to reach more than 8 million consumers monthly. We’re super excited about this new partnership. Connectivity blog readers may recall that we also recently announced another big […]
New Partnership with MapQuest
If you’ve been a Connectivity customer or one of our blog readers for a while (THANKS!), you know all about the power of controlling online business listings. It makes it easier to be found by your customers and connect with them. (If you want to learn more about SEO, listings and reviews, here’s a webinar […]
Google Cleans House: What You Need to Know about Google’s New Home Service Ads
If you are a plumber, locksmith, house cleaner, handyman or any other service business, we want to let you know about Google’s latest rollout. Late last week, Google launched a home services directory in its search results. So far, these search results only appear in the San Francisco area, but it’s not uncommon for Google […]
Connectivity Free Trial for Small Businesses
For a limited time, Connectivity is offering a free 30 day trial of our small business software. This platform helps small businesses keep better track of their customers, identify potential new customers and connect with all of them more efficiently. It functions like a CRM (customer relationship management) tool for small businesses but with some […]
5 Digital Marketing Tactics to Get More Customers [webinar]
In this webinar, we shared 5 key tactics for to get more customers using digital marketing. We focused on franchises, but a lot of these ideas can apply to any organization. The 5 tips were: 1. Exist Everywhere 2. Optimize Location Pages 3. Be Consistent 4. Email & Post Smarter 5. Create Content Get a […]
