If you think YouTube is just a place for cute animal videos, you’re not alone. However, YouTube is actually a great place to find a following for your local business. Sure, it might seem strange to post a video on a forum known for videos of cats flushing toilets, but small businesses are having success with niche videos aimed at engaging their customers. Here are some tips on how to successfully promote your business on YouTube.

Top photo credit: nevodka/Shutterstock

Anne Preble is a Volume Nine SEO contributor to the Connectivity Blog.